Learn how healthcare providers can build patient trust in generic medications using evidence-based communication. Discover why 90% of prescriptions are generics - and how to turn skepticism into confidence.
Generic medications work just like brand-name drugs, but patient perceptions can trigger real side effects due to the nocebo effect. Learn how expectations, packaging, and communication shape treatment outcomes-and what you can do about it.
Learn how hospitals and patients are cutting medication costs without risking safety-through pharmacist-led care, generics, better communication, and smart tech. Proven strategies that work in 2025.