“Today you are You, that is truer than true. There is no one alive who is Youer than You.”
- Dr. Seuss

Living in Brighton I get to see and meet a vast array of different characters - it's a place where anything goes and that's one of the reasons why I love it so much. When it comes to creating or building a business though, people seem to forget their individuality and talk in too broad terms.

For example, lately I've had far too many people describing themselves to me as simply a "designer", which is not really a rarity in Brighton. When I ask them what type of design they do, the vast majority say "web" or "web and print". This still does not help. What I need to know so that it sticks in my mind is what makes you different than the rest of the designers, because you are! Dr. Seuss was a very wise man. He also said:

“Be who you are and say what you feel because those who mind don't matter and those who matter don't mind.” read more...